Our smartphones enable—and encourage—constant connection to information, entertainment, and each other. They put the world at our fingertips, and rarely leave our sides. Although these devices have immense potential to improve welfare, their persistent presence may come at a cognitive cost.

while an an average person checks his/her cell phone over 100 times a day while a phone addict would check an average of 900 times per day, This is more than just a click.

How algorithm use your brain against you.

Algorithm is a finite set of instructions carried out in a specific order to perform a particular task. It is not the entire program or code; it is simple logic to a problem represented as an informal description in the form of a flowchart or pseudocode.Algorithms used by social media applications can have a significant impact on our brains and it’s mostly used to personalize our social media feeds, and this can shape the way we think and feel and can ultimately affect our emotions, our decisions, and even our thinking process.

I like to say that algorithms are opinions embedded in code… and that algorithms are not objective. Algorithms are optimized to some definition of success. So, if you can imagine, if a… if a commercial enterprise builds an algorithm to their definition of success, it’s a commercial interest. It’s usually profit. Said Cathy O’Neil, PhD( Social Dillema-netflix.

Algorithms analyse user data to provide personalised recommendations on platforms like streaming services, social media, and e-commerce. This can create filter bubbles, where users are exposed to content that aligns with their existing preferences, potentially limiting exposure to diverse perspectives..

Endless Scrolling/ Streaming.

While on on social media apps like Tiktok, your brain keeps you on demand pressure to scroll, your brain release Dopamine “feel-good” hormone a sense of pleasure to make you believe that what you have just seen is less good than what you are about to see.

It’s reward system.

Predictive Analytics:  systems analyse massive amounts of data to make predictions about user behavior. This information is used by companies and platforms to optimize user experience, but it can also be used to predict and influence future actions, have you ever wondered why you almost see content you like on social media? Yes, it’s common, This compile over a time through data optimisation per click, This system creates for you a content according to your social behaviors, Let me say, the amount of time you check on sports pages or news, How many time you comment or post about that particular news category, you are most likely to receive large amount of related data in that line.

Emotional Analysis.Some AI systems can analyse facial expressions, voice tone, or text to determine emotions. This information can be used in various applications, including customer service and content recommendations, but it also raises privacy and ethical concerns.

To be continues…….